Knowledge
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Be a Voice, Not an Echo
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Using Price Anchoring Theory to Enhance Brand Value
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How Häagen-Dazs Created a Unique and Successful Name
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Don't Let Perfect Be the Enemy of Good
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The Best Timing and Strategies for Creating a New Brand
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Three Words to Avoid in Brand Marketing
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Timing and Trends in Packaging Redesign
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If It Ain't Broke, Don't Fix It
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Key Factors in Pricing Strategy: Costs, Value, and the Market
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How Porsche Became a Top Automotive Luxury Brand
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Pursuing Excellence: Details that Define Luxury
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Shifting Perspectives: Brand Positioning Strategies from Expensive to Premium
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Don't Chase. Attract!
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How Patek Philippe Shapes the Leading Position in the High-End Watch Industry
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The Psychology of Brand Design for Different Generations of Consumers
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Innovation Sets Leaders Apart from Followers
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Brand Integrity: The Foundation of Building a Successful Brand
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How Uniqlo Brand Captivates Consumers' Attention
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How Lamborghini Shapes the Brand Image in the Supercar Industry
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Employee Passion and Brand Attractiveness