Hershey's Classic Christmas Brand Design Promotion

In the midst of the chilly winter season, the arrival of Christmas brings warmth and joy. For many brands, Christmas is an excellent opportunity to promote their products through the festive atmosphere. Hershey's, as a leading chocolate brand worldwide, began utilizing Christmas for brand promotion many decades ago.

 

Looking back at Hershey's history, we can find numerous records of their association with Christmas. As early as the early 20th century, Hershey's started producing Christmas-themed chocolate products and advertising them during the holiday season. These advertisements often featured adorable elements like Santa Claus, reindeer, and elves, combining the festive ambiance with Hershey's products. This allowed consumers to experience the joy of Christmas while purchasing chocolate.

 

However, the most successful Christmas brand promotion by Hershey's is undoubtedly the "Hershey's Kisses Bell Commercial." First aired in 1989, it remains a classic to this day. The commercial features Hershey's Kisses chocolates placed inside bell-shaped decorations on a Christmas tree. As the tree lights up, the chocolates begin to collide, producing delightful bell sounds, as if adding a musical rhythm to the holiday.

 

The success of this commercial lies in its fusion of Hershey's Kisses chocolates with the symbol of Christmas—the bell. It creates a unique visual and auditory experience. Not only does it allow consumers to feel the holiday spirit, but it also strengthens the image of Hershey's Kisses as an essential culinary gift during Christmas. Through this advertisement, Hershey's successfully links its brand image with the joy of Christmas, making it synonymous with "Christmas chocolates" in the minds of many.

 

In addition to advertisements, Hershey's packaging also demonstrates ingenuity. Every Christmas, Hershey's introduces specially designed packaging that aligns with the holiday theme. These designs often incorporate elements such as Santa Claus, reindeer, snowflakes, and gifts, creating a rich festive atmosphere. This clever approach allows consumers to experience the unique charm of Christmas when selecting chocolates and has become a significant feature of the Hershey's brand.

 

Hershey's has been utilizing Christmas for brand promotion for several decades, and their successful cases showcase creativity and ingenuity, highlighting the perfect collaboration between the brand and the holiday.

 

Whether it's the classic "Hershey's Kisses Bell Commercial" or the meticulously designed Christmas packaging, Hershey's has effectively seized the opportunity brought by Christmas. They ingeniously merge chocolate products with the symbols of the holiday, enabling consumers to experience the joy and warmth of the season while choosing and savoring their products.

 

This brand promotion success is not accidental. Hershey's deeply understands consumers' emotions and expectations during Christmas and incorporates these elements into their products and promotional activities. Their efforts have transformed chocolate selection from a mere taste satisfaction to creating a holiday ambiance and expressing love and blessings for family and friends.

 

It is precisely because of these brand designs and promotional strategies that resonate with consumers' emotions that Hershey's becomes the top-choice brand in the minds of many during Christmas. Whether it's for gifting or indulging in family gatherings, Hershey's chocolates have become an integral part of Christmas.

 

Behind the holiday festivities, the success of the brand is worthy of praise. By seizing the opportunity of Christmas, Hershey's not only establishes a strong brand image in consumers' minds but also infuses more sweetness and joy into the holiday.

 

Reference:
- Hershey's Kisses Bell Commercial. (n.d.). Retrieved from https://www.youtube.com/watch?v=Ljeh6MEYW88

 

 

 

 

Hershey's 難忘的聖誕節品牌設計活動

 

在寒冷的冬季裡，聖誕節的到來總能帶來溫暖與喜悅。而對許多品牌來說，聖誕節也是一個絕佳的時機，可以透過節慶的氛圍來進行品牌宣傳。Hershey's作為世界領先的巧克力品牌，早在幾十年前就開始利用聖誕節來推廣自家產品。

 

回顧Hershey's的歷史，我們可以找到許多關於他們與聖誕節相關的記錄。在20世紀初期，Hershey's就開始製造聖誕節主題的巧克力產品，並在節日期間進行廣告宣傳。這些廣告往往以可愛的聖誕老人、馴鹿和精靈等元素為特色，將節慶的氛圍與Hershey's的產品相結合，讓消費者在購買巧克力時感受到聖誕節的喜悅。

 

然而，Hershey's最成功的一次聖誕節品牌推廣案例要數「Hershey's Kisses Bell Commercial」。這支廣告於1989年首播，至今仍被視為經典之作。廣告以Hershey's Kisses巧克力為主角，將巧克力放入聖誕樹上的鐘形裝飾中。當聖誕樹亮起，鐘形裝飾中的巧克力開始彼此碰撞，發出美妙的鐘聲，彷彿在為節日增添音樂的韻律。

 

這支廣告的成功在於它將Hershey's Kisses巧克力與聖誕節的象徵──聖誕鐘結合，創造出獨特的視覺和聽覺體驗。這個概念不僅讓消費者感受到節日的氛圍，同時也強化了Hershey's Kisses作為聖誕節期間不可或缺的美食禮物的形象。透過這支廣告，Hershey's成功地將品牌形象和聖誕節的喜悅聯繫在一起，成為許多人心目中的「聖誕節巧克力」。

 

除了廣告之外，Hershey's的產品包裝也展現了巧思。每年聖誕節時，Hershey's會推出特別設計的包裝，以呼應節慶的主題。這些包裝設計常常融合了聖誕老人、馴鹿、雪花和禮物等元素，營造出濃厚的節日氛圍。這種巧思讓消費者在選購巧克力時感受到聖誕節的獨特魅力，也成為了Hershey's品牌的一大特色。

 

Hershey's利用聖誕節進行品牌宣傳已經歷了數十年的歷程，他們的成功案例不僅展現了創意和巧思，更彰顯了品牌與節慶之間的完美合作。

 

無論是經典的「Hershey's Kisses Bell Commercial」還是精心設計的聖誕節包裝，Hershey's都成功地抓住了聖誕節這個特殊節日所帶來的機會。他們巧妙地將巧克力產品與節日的象徵結合，讓消費者在選購和享用產品的過程中感受到節日的喜悅和溫馨。

 

這種品牌宣傳的成功並非偶然。Hershey's深入了解消費者對於聖誕節的情感和期待，並將這些元素融入產品和宣傳活動中。他們的努力讓消費者在選擇巧克力時不僅僅是為了滿足味蕾，更是為了營造節日的氛圍和表達對親友的關愛與祝福。

 

正是由於這種與消費者情感共鳴的品牌設計和宣傳策略，Hershey's在聖誕節期間成為了許多人心目中的首選品牌。無論是作為禮物贈送還是家庭聚會的美食享受，Hershey's的巧克力都成為了聖誕節不可或缺的一部分。

 

在節慶的背後，品牌的成功也是值得讚揚的。Hershey's以聖誕節為契機，不僅在消費者心中建立起了強大的品牌形象，同時也為聖誕節注入了更多甜蜜與喜悅。

 

參考文獻：
- Hershey's Kisses Bell Commercial. (n.d.). Retrieved from https://www.youtube.com/watch?v=Ljeh6MEYW88